By 2021, Artificial Intelligence (AI) in customer relationship management and marketing is expected to increase global business revenue by $1.1 trillion, according to Salesforce. It’s slowly taking over the marketing world.
With that in mind, should your business be adopting AI technologies to boost your marketing efforts?
You probably already are.
AI is ubiquitous in modern marketing
If you use Facebook ads manager or Google Adwords, you’re using AI. These platforms are built with machine learning capabilities that consider millions of consumer data points every day to help you better target and optimise your campaigns.
They even have the capability to make intelligent recommendations based on the data collected automatically after a campaign. They may recommend the best placement for your ads, or even suggest using a certain piece of creative collateral to help you optimise your click-through.
The next stage of AI marketing: autonomous action
Things get really interesting when AI starts taking action by itself – kind of like Skynet but with less apocalypse and more audience targeting.
Again, this is already happening every day within platforms like Google Adwords and Facebook Ads Manager. You can allow the AI within these systems to take direct and autonomous control of your campaigns after setting specific parameters.
The systems can automatically select the best places for your ads to run, test each location and each ad, then select the best-performing combination to ensure optimum performance for your campaign.
The future of AI
The future of AI marketing is when this autonomous action happens across multiple platforms.
We’re talking about a system that can control and optimise your ad spend, choice of copy, testing, targeting and ongoing ad management over Facebook, Google Adwords, Instagram, Twitter, LinkedIn and any other platform you’re using.
With this technology, all you’d need to do is provide the AI with creative collateral to use and a specific goal to achieve, then sit back and watch it work.
Forward-thinking businesses across Australia are already testing this kind of automation and machine learning and are reporting massive improvements in campaign efficiency and lead generation as a result. It’s not commonplace yet, but once they’re proven and tested, AI systems like these will be just as ubiquitous within marketing as Adwords and Facebook Ad Manager are today.
To start using AI to generate new leads and bring customers to you, get in touch with the team at Pounce Marketing today.
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