Optimising your website to convert B2B sales
A B2B website that’s optimised for sales should convert visitors at a rate of 1 to 5 per cent. That means if you’re getting just 1,000 website visitors a day you could be sourcing from 50 to 250 leads every...Read more
Five key areas of B2B marketing to focus on.
B2B buyers almost always make decisions in consultation with colleagues, and often spend hours seeking reliable, informative content about their purchase before reaching out to a sales person. These buyers like to make their decision based on logic and their...Read more
Data is the foundation of any good B2B marketing campaign.
If your B2B marketing campaigns aren’t informed by actionable analytics, you might as well be shooting in the dark. And yet a survey from Dun and Bradstreet found that around half of B2B companies are doing just that - creating...Read more
Should Marketers Pay Attention to Blockchain?
Many believe that bitcoin is a fad at best and a dangerous bubble at worst. However, most agree that what’s really fascinating about the cryptocurrency is the technology behind it -blockchain. The blockchain is essentially a public ledger of transactions...Read more
How AI is changing customer relationship management.
By 2021, Artificial Intelligence (AI) in customer relationship management and marketing is expected to increase global business revenue by $1.1 trillion, according to Salesforce. It’s slowly taking over the marketing world. With that in mind, should your business be adopting...Read more