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Blog

Check out our latest B2B marketing blogs for some fresh ideas you can use for your business.

October 8, 2019

Marketing On TikTok

Do you have a TikTok marketing strategy - and if not, should you? TikTok is the latest social media app to blow up, with over a billion downloads since its launch in 2017. With that many users, it makes sense...

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October 1, 2019

Forget That Sales Funnel: The B2B Buyer Journey Has Evolved

The sales funnel is dead. Long live the funnel. Using the old sales funnel model to inform your marketing will inevitably produce a strategy that doesn’t provide your customers with what they need to whip out their wallets. And if...

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July 25, 2019

Millennials Are Multiplying: How to attract the new breed of B2B buyer

Marketing for Millennials: The New B2B Buyers Millennials. They're everywhere. A Millennial wrote this very blog. A Millennial might be sitting next to you right now. You might be one yourself. They’re also slowly becoming the dominant force in business—Google...

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June 18, 2019

What Is Branding – And Why Is It Important?

Everybody talks about branding. You might have even found yourself nodding agreement when somebody mentioned how important it is. But have you ever found yourself wondering what exactly branding is? What is branding? Branding is a marketing practice in which...

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June 6, 2019

Why Account-Based Marketing Is The Future

Account-based marketing (ABM) has quickly become one of the  most valuable and lasting trends to enter the lead generation sphere. Rather than trying to capture a large audience and then filter low quality leads out, ABM goes straight for the...

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